Skip to main content

What Is the Long Tail, and How Does It Apply to Google?

What Does "Long Tail" Mean?


Basically, the long tail is a way to describe niche marketing and the way it works on the internet. Traditionally, records, books, movies, and other items were geared toward creating "hits." Stores could afford to carry only the most popular items because they needed enough people in an area to buy their goods to allow them to recoup the overhead expenses involved in retail.

visit here for more details :  office.com/setup

The internet changes that by allowing people to find less popular items and subjects. It turns out that there's profit in those "misses," too. Amazon can sell obscure books, Netflix can rent obscure movies, and iTunes can sell obscure songs. That's all possible because those sites have very high volume, and shoppers are attracted by the variety.


How Does This Apply to Google?


Google makes most of its money on internet advertising. Anderson referred to Google as "long tail advertisers" who have learned that niche players need advertising just as much, if not more, than mainstream companies.

In describing Google strategy in 2005, CEO Eric Schmidt said, "The surprising thing about the long tail is just how long the tail is, and how many businesses haven't been served by traditional advertising sales."

for more details visit here :
 office setup with product key

AdWords are performance-based, so niche advertisers and niche content publishers all can take advantage of them. It doesn't cost Google any extra overhead to allow long-tail customers to use these products, and Google makes billions in revenue from the aggregate.


How Does This Apply to Search Engine Optimization (SEO)?


If your business depends on people finding your websites in Google, the long tail is very important. Rather than focusing on making one page the most popular page, long-tail marketing means that you concentrate on making lots of pages that serve niche markets. Rather than focusing on for one or two really popular words, trying for long tail results can yield a better return; there's a lot less competition for niche terms, and there's still room for popularity and profit.
Heads and Thick Tails: Money in the Aggregate

People often refer to the most popular items, pages, and widgets as the "head," as opposed to the long tail. They also sometimes refer to the "thick tail," meaning more popular items within the long tail.

After a certain point, the long tail ends up trailing off into obscurity. If only one or two people ever visit your website, you're probably never going to make any money from advertising on it. Likewise who writes on a very niche topic, finding enough of an audience to pay for your efforts will be difficult.

Read More :  office setup and enter product key 

Google makes money from the most popular ads on the head down to the thinnest section of the long tail. The company still makes money from the blogger who hasn't made the minimum earning requirement for an AdSense payment.

Content publishers have a different challenge with the long tail. If you're generating income with content that fits in the long tail, you want a thick enough portion to make it worthwhile. Keep in mind that you still need to make up for your losses in quantity by offering more variety. Instead of concentrating on one blog, maintain three or four on different topics.

Read More : office setup with product key

Comments

  1. If user is need to ask any queries about McAfee Setup they can consult with experts or call at +44-800 048 7408.

    ReplyDelete

Post a Comment

Popular posts from this blog

How to Get Classic Solitaire for Windows 10

Ever since Windows 3.0 was released in 1990, a free version of solitaire has been included with the Windows operating system. In fact, it was once the application for Windows. https://www.burnleychat.co.uk/forum/showthread.php?tid=7&pid=8 http://omniwebit.com/KevinForum/Upload/showthread.php?tid=209605 https://imaginoproject.com/bb/showthread.php?tid=3523 http://www.scifidig.com/forums/showthread.php?tid=221961&pid=296689#pid296689 http://freebitcoin.co/forum/showthread.php?tid=841295 http://nhulit2.nhu.edu.tw/community/viewtopic.php?CID=4&Topic_ID=75 https://thehiphophub.ning.com/forum/topics/http-t-rexmuscleadvice-com-stack-testo-boost-360-16 Solitaire is actually a name referring to any card game played by a single person with a single deck of cards. Classic solitaire is a specific version, also known as Klondike.What Is Classic Solitaire? In classic solitaire, 28 cards are dealt face-down into seven columns with one card in the first column, two in th

The most effective method to Organize Apps on Your iPad

Apple possesses the trademark to "There's an application for that" for a valid justification — there is by all accounts an application for nearly everything. There isn't an application for arranging all the applications you download from the App Store, in any case, so in the event that you love to exploit each download sans for advancement that comes your direction, you will before long need to sort out your applications as opposed to simply letting each new application go to the back of the line. Arrange Your iPad With Folders  At the point when the iPad was presented, it did exclude an approach to however this element before long developed as a significant instrument for curating applications on the gadget. The way toward moving an application into an organizer is straightforward as yet as opposed to dropping the application on an open territory on the iPad's Home screen, you drop it onto another application. http://minecraft.kginfoservs.com/forum/showthr

Roku Download for Windows 10

Roku gives the least complex approach to stream excitement to your TV. With a large number of accessible channels roku.com/link visit here for more subtleties. Roku Download for Windows – Download Latest version (5.0.10.163428) of Roku for Windows 10 64 bit and 32 bit directly from this site for now. How To Install Roku on Windows PC https://www.instructables.com/member/downloadnorton/?cb=1585555370 https://pubhtml5.com/homepage/rzrs http://slsl.lithium.com/t5/user/viewprofilepage/user-id/8430 http://customersupport.xobor.com/u176_webrootsafe.html To install roku.com/link Roku For PC, you will need to install an Android Emulator like Xeplayer, Bluestacks or Nox App Player first. With this android emulator app you will be able to Download Roku full version on your Windows 7, 8, 10 and Laptop. https://en.clubcooee.com/users/view/mihika001 https://v4.phpfox.com/profile-23832 https://ccm.net/profile/user/monisha01 https://ccm.net/profile/user/monisha01 Downloa